diff --git a/architecture/brand-marks.md b/architecture/brand-marks.md
index f635d3b..606469f 100644
--- a/architecture/brand-marks.md
+++ b/architecture/brand-marks.md
@@ -20,3 +20,8 @@ additionally get a 1280×640 `social-card.svg|png` — a two-panel og:image
 (green mark panel + cream name/tagline/url), built with the same frame +
 symbols and the `fit_text`/`wrap_text` helpers. Taglines are the canonical
 `profile/README.md` one-liners.
+
+All generated PNGs are palette-quantized in `raster.py` (`_quantize_png`,
+Pillow FASTOCTREE, `_PNG_COLORS` palette) so the committed binaries are
+indexed-colour and compact; alpha is preserved for the transparent marks.
+SVGs are left as generated.
diff --git a/brand/README.md b/brand/README.md
index a232961..8b00179 100644
--- a/brand/README.md
+++ b/brand/README.md
@@ -50,6 +50,12 @@ Repos with a docs site also get a `social-card.svg` + `social-card.png`
 and docs URL on cream. The docs-site repos are listed in
 `brand/build/projects.py::DOCS_REPOS`.
 
+PNGs are palette-quantized at build time (`brand/build/raster.py`, Pillow
+FASTOCTREE) — indexed-colour, with no visible change (the art is flat-colour).
+The large assets (social cards, 1024px marks) shrink ~70–80% vs raw
+`rsvg-convert` output; the tiny favicons less. Regenerate with
+`uv run python -m brand.build.render`.
+
 ## Deferred (not in this kit)
 
 The header nav logo redesign is a follow-up.
diff --git a/brand/build/raster.py b/brand/build/raster.py
index 90f19bc..0a9c61f 100644
--- a/brand/build/raster.py
+++ b/brand/build/raster.py
@@ -2,6 +2,21 @@
 import subprocess
 from pathlib import Path
 
+_PNG_COLORS = 32  # palette size; flat art needs few (8 already looked clean; 32 = headroom)
+
+
+def _quantize_png(path: Path, colors: int = _PNG_COLORS) -> None:
+    """Re-save a PNG as an indexed-palette image — visually lossless for flat
+    art. FASTOCTREE preserves alpha, so it is correct for both the opaque
+    social cards and the transparent marks. No-op if Pillow is unavailable."""
+    try:
+        from PIL import Image
+    except ModuleNotFoundError:
+        return
+    im = Image.open(path).convert("RGBA")
+    q = im.quantize(colors=colors, method=Image.Quantize.FASTOCTREE)
+    q.save(path, format="PNG", optimize=True)
+
 
 def export_png(
     svg_path: Path,
@@ -20,4 +35,5 @@ def export_png(
         args += ["-h", str(height)]
     args += [str(svg_path), "-o", str(png_path)]
     subprocess.run(args, check=True)
+    _quantize_png(png_path)
     return True
diff --git a/brand/org/apple-touch-icon-180.png b/brand/org/apple-touch-icon-180.png
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diff --git a/planning/changes/2026-06-30.03-png-optimization/design.md b/planning/changes/2026-06-30.03-png-optimization/design.md
new file mode 100644
index 0000000..9b574c1
--- /dev/null
+++ b/planning/changes/2026-06-30.03-png-optimization/design.md
@@ -0,0 +1,130 @@
+---
+summary: Brand PNGs palette-quantized in the build (Pillow FASTOCTREE) — committed indexed-colour, ~70-80% smaller, visually lossless.
+---
+
+# Design: Brand PNG optimization
+
+## Summary
+
+Fold a palette-quantization pass into the brand build so every generated PNG is
+committed in a compact indexed form. The art is flat 2–3 colour, so quantizing
+`rsvg-convert`'s 32-bit RGBA output to a small palette is **visually lossless**
+and cuts each PNG ~70–80% (social cards ~55 KB → ~13 KB, `mark-1024` ~25 KB →
+~8 KB; total committed PNGs ~1.0 MB → ~0.3 MB). Done with **Pillow** (a pip/uv
+dependency — no Node, no required system binary), inside `raster.py` so the
+committed artifact is always the optimized one. SVGs are deliberately left alone.
+
+## Motivation
+
+The brand kit commits 52 PNGs (~1.0 MB). `rsvg-convert` emits 32-bit RGBA with
+default zlib — uncompressed for flat art. Research and a measured test showed
+palette quantization is the one meaningful win: a flat-colour 1280×640 card drops
+from 55 KB to ~10–15 KB with no visible change (palette-8 was already
+indistinguishable by eye; transparent marks quantized with FASTOCTREE preserve
+alpha with no edge fringing — both verified on cream and dark backgrounds).
+
+This is **repo-hygiene, not performance**: the assets already clear every social
+scraper limit (Facebook 8 MB, X 5 MB) by 12×+ and gzip well over the wire. The
+value is a smaller repo and smaller cards copied into the 7 docs repos
+(~50 KB → ~13 KB each).
+
+## Non-goals
+
+- **SVG optimization.** Our SVGs are machine-generated with no editor cruft and
+  glyph paths are integer font-units; the served SVGs (favicon/mark/wordmark/
+  lockup) are 0.7–12 KB and gzip well, and the big `social-card.svg` is a build
+  source, not served. Not worth adding `svgo` (Node) or `scour` for a few hundred
+  bytes.
+- **External optimizers.** No `pngquant`/`oxipng` dependency; Pillow already
+  captures the dominant win uv-natively. (A future change could use them
+  optionally for a few extra percent — out of scope.)
+- **og:image aspect ratio.** Cards are 1280×640 (2:1) vs the canonical
+  1200×630; that's a separate design question, not compression. Untouched.
+- **Re-copying optimized cards into the 7 docs repos.** A follow-up (see
+  Operations); not done in this change.
+
+## Design
+
+### 1. Quantization in `raster.py`
+
+`export_png` currently shells out to `rsvg-convert` and returns `bool`. Add a
+post-write step that re-saves the PNG palette-quantized:
+
+```python
+_PNG_COLORS = 32  # palette size; flat art needs few. 8 already looked clean; 32 = headroom.
+
+
+def _quantize_png(path: Path, colors: int = _PNG_COLORS) -> None:
+    """Re-save a PNG as an indexed-palette image (visually lossless for flat art).
+    FASTOCTREE preserves alpha, so it is correct for both the opaque social cards
+    and the transparent marks. No-op (leaves the RGBA file) if Pillow is absent."""
+    try:
+        from PIL import Image
+    except ModuleNotFoundError:
+        return
+    im = Image.open(path).convert("RGBA")
+    q = im.quantize(colors=colors, method=Image.Quantize.FASTOCTREE)
+    q.save(path, format="PNG", optimize=True)
+```
+
+`export_png` calls `_quantize_png(png_path)` after a successful `rsvg-convert`.
+If `rsvg-convert` is absent there's no PNG and nothing to quantize (unchanged
+behaviour). Pillow is a committed dependency, so in normal builds/CI every PNG is
+quantized; the `try/except` keeps the build working if it's ever missing.
+
+This is the only code change to the pipeline — `render.py`, `geometry.py`,
+`symbols.py`, `projects.py`, and all SVG output are untouched. Because `export_png`
+is the single chokepoint for every PNG (org marks, project marks, lockups PNGs,
+social cards), one edit covers them all.
+
+### 2. Dependency
+
+Add `pillow` to the `dev` dependency group in `pyproject.toml` (beside
+`fonttools`, which the brand build already needs). This repo **tracks** `uv.lock`
+(it's the site app, not a distributed package, and `uv.lock` is not in
+`.gitignore`), so the lock update is committed alongside.
+
+### 3. Regenerate & commit
+
+Run `uv run python -m brand.build.render` to rewrite every PNG under `brand/org/`
+and `brand/projects/` in quantized form, and commit the smaller binaries.
+
+## Operations
+
+After this merges, the optimized cards differ from the ~50 KB copies currently in
+the **7 open docs-repo PRs** (`modern-di#248`, `that-depends#219`,
+`lite-bootstrap#141`, `httpware#86`, `faststream-redis-timers#54`,
+`faststream-outbox#120`, `semvertag#43`). Recommended follow-up (separate, per
+repo): re-copy `brand/projects/<repo>/social-card.png` into each branch so the
+docs sites ship the small card. Not part of this change.
+
+## Out of scope
+
+- SVG optimization; external PNG optimizers; the og:image aspect ratio; the docs-repo card refresh (above).
+
+## Testing
+
+Render into a tmp dir and assert, with Pillow:
+
+- A social card (`brand/projects/modern-di/social-card.png`) opens in mode `"P"`
+  (indexed), is 1280×640, and is below a ceiling (e.g. `< 20_000` bytes).
+- A transparent mark (`brand/projects/modern-di/mark-1024.png`) opens in mode
+  `"P"`, is 1024×1024, **still carries transparency** (`"transparency" in info`),
+  and is below a ceiling (e.g. `< 15_000` bytes).
+- Guard against fidelity regressions cheaply: assert the quantized card's colour
+  count is small (`len(Image.open(card).convert("RGB").getcolors(maxcolors=100000)) <= _PNG_COLORS + small slack`) — i.e. it really is palette-reduced, not silently left RGBA.
+
+Plus: full `uv run pytest` green; `uv run python -m brand.build.render` runs
+clean; `just check-planning` OK.
+
+## Risk
+
+- **Alpha handling on transparent marks.** Naïve MEDIANCUT drops alpha; the
+  design uses `FASTOCTREE`, verified to preserve per-index alpha with no edge
+  fringing on light and dark backgrounds. Likelihood low, impact medium if wrong;
+  the test asserts transparency is retained.
+- **Over-aggressive palette banding.** 32 colours is conservative for ≤5-colour
+  art; verified visually lossless. If a future richer mark ever bands, raise
+  `_PNG_COLORS`. Likelihood low.
+- **Determinism.** FASTOCTREE is deterministic for a given input, so re-running
+  the build reproduces identical bytes — no spurious diffs. Likelihood low.
diff --git a/planning/changes/2026-06-30.03-png-optimization/plan.md b/planning/changes/2026-06-30.03-png-optimization/plan.md
new file mode 100644
index 0000000..e7ea88f
--- /dev/null
+++ b/planning/changes/2026-06-30.03-png-optimization/plan.md
@@ -0,0 +1,233 @@
+# brand PNG optimization — implementation plan
+
+> **For agentic workers:** REQUIRED SUB-SKILL: Use
+> superpowers:subagent-driven-development (recommended) or
+> superpowers:executing-plans to implement this plan task-by-task. Steps
+> use checkbox (`- [ ]`) syntax for tracking.
+
+**Goal:** Every generated brand PNG is committed palette-quantized (~70–80%
+smaller, visually lossless), via a Pillow step in `raster.py`.
+
+**Spec:** [`design.md`](./design.md)
+
+**Branch:** `brand-png-optimize` (already created)
+
+**Commit strategy:** per-task commits.
+
+## Global constraints
+
+- **Pillow** is the only new dependency, added to the `dev` dependency group in
+  `pyproject.toml` (beside `fonttools`). No Node, no required system binary.
+  `uv.lock` is git-ignored — don't commit it.
+- Quantize uses `Image.Quantize.FASTOCTREE` (preserves alpha for transparent
+  marks AND works for opaque cards), `colors = 32` (constant `_PNG_COLORS`).
+- Only `brand/build/raster.py` changes in the pipeline; **no** changes to
+  `render.py`, `geometry.py`, `symbols.py`, `projects.py`, or any SVG output.
+- The quantize step degrades gracefully (no-op) if Pillow is import-unavailable,
+  mirroring the existing `rsvg-convert`-optional pattern.
+- Regenerate and commit all PNGs (`uv run python -m brand.build.render`); the
+  committed artifact is always the optimized one.
+- CI gate is `just` (= `check-planning` + `pytest`); ruff is not a CI gate.
+- Imports at module level (the one allowed exception is the in-function
+  `from PIL import Image` guarded by `try/except ModuleNotFoundError`, which is
+  the graceful-skip mechanism — keep it local so a missing Pillow can't break
+  module import); annotate function args; `# ty: ignore` not `# type: ignore`.
+
+---
+
+### Task 1: Palette-quantize PNGs in the build
+
+**Files:**
+- Modify: `pyproject.toml` (add `pillow` to the `dev` group)
+- Modify: `brand/build/raster.py`
+- Create: `tests/test_pngopt.py`
+- Regenerate: `brand/org/**.png`, `brand/projects/**/*.png`
+
+**Interfaces:**
+- Consumes: `projects.render_projects(out_dir: Path | None = None) -> list[Path]`
+  (writes `mark.svg`, `mark-512.png`, `mark-1024.png`, `lockup.svg`, and — for
+  `DOCS_REPOS` — `social-card.svg/png` per repo).
+- Produces: `raster._quantize_png(path: Path, colors: int = _PNG_COLORS) -> None`;
+  `export_png` now writes a palette-quantized PNG.
+
+- [ ] **Step 1: Add Pillow to the dev dependency group**
+
+  In `pyproject.toml`, under `[dependency-groups]` `dev`, add `pillow`:
+
+  ```toml
+  [dependency-groups]
+  dev = [
+      "fonttools>=4.63.0",
+      "pillow>=11.0.0",
+      "pytest>=9.1.1",
+  ]
+  ```
+
+  Then sync: `uv sync`. Expected: Pillow installed (no lock file is committed —
+  `uv.lock` is git-ignored).
+
+- [ ] **Step 2: Write the failing test**
+
+  ```python
+  # tests/test_pngopt.py
+  from pathlib import Path
+
+  from PIL import Image
+
+  from brand.build import projects as p
+
+
+  def _render(tmp: Path) -> None:
+      p.render_projects(out_dir=tmp)
+
+
+  def test_social_card_png_is_quantized_and_small(tmp_path: Path) -> None:
+      _render(tmp_path)
+      card = tmp_path / "modern-di" / "social-card.png"
+      im = Image.open(card)
+      assert im.mode == "P", f"expected indexed palette, got {im.mode}"
+      assert im.size == (1280, 640)
+      assert card.stat().st_size < 20_000, card.stat().st_size
+
+
+  def test_transparent_mark_png_keeps_alpha_and_is_small(tmp_path: Path) -> None:
+      _render(tmp_path)
+      mark = tmp_path / "modern-di" / "mark-1024.png"
+      im = Image.open(mark)
+      assert im.mode == "P", f"expected indexed palette, got {im.mode}"
+      assert im.size == (1024, 1024)
+      assert "transparency" in im.info, "transparent mark lost its alpha"
+      assert mark.stat().st_size < 15_000, mark.stat().st_size
+
+
+  def test_card_palette_is_actually_reduced(tmp_path: Path) -> None:
+      _render(tmp_path)
+      card = tmp_path / "modern-di" / "social-card.png"
+      colors = Image.open(card).convert("RGB").getcolors(maxcolors=100_000)
+      assert colors is not None and len(colors) <= 40, (
+          f"card should be palette-reduced; found {None if colors is None else len(colors)} colours"
+      )
+  ```
+
+- [ ] **Step 3: Run the test to verify it fails**
+
+  Run: `uv run pytest tests/test_pngopt.py -q`
+  Expected: FAIL — the PNGs are currently RGBA (`im.mode == "RGBA"`, not `"P"`)
+  and far larger than the ceilings (`rsvg-convert` output ~25–55 KB).
+
+- [ ] **Step 4: Implement the quantize step in `raster.py`**
+
+  Read `brand/build/raster.py` first. Add the constant + helper near the top
+  (after the imports) and call the helper at the end of `export_png` after a
+  successful `rsvg-convert`:
+
+  ```python
+  _PNG_COLORS = 32  # palette size; flat art needs few (8 already looked clean; 32 = headroom)
+
+
+  def _quantize_png(path: Path, colors: int = _PNG_COLORS) -> None:
+      """Re-save a PNG as an indexed-palette image — visually lossless for flat
+      art. FASTOCTREE preserves alpha, so it is correct for both the opaque
+      social cards and the transparent marks. No-op if Pillow is unavailable."""
+      try:
+          from PIL import Image
+      except ModuleNotFoundError:
+          return
+      im = Image.open(path).convert("RGBA")
+      q = im.quantize(colors=colors, method=Image.Quantize.FASTOCTREE)
+      q.save(path, format="PNG", optimize=True)
+  ```
+
+  `export_png`'s signature is
+  `export_png(svg_path, png_path, *, width=None, height=None) -> bool`, so the
+  output path is `png_path`. After the `subprocess.run([...], check=True)` that
+  writes the PNG and immediately before `return True`, add:
+
+  ```python
+      _quantize_png(png_path)
+  ```
+
+- [ ] **Step 5: Run the test to verify it passes**
+
+  Run: `uv run pytest tests/test_pngopt.py -q`
+  Expected: PASS (3 tests) — PNGs are mode `P`, transparent mark keeps
+  `transparency`, sizes under the ceilings.
+
+- [ ] **Step 6: Regenerate the committed PNGs and commit**
+
+  ```bash
+  uv run python -m brand.build.render
+  git add pyproject.toml brand/build/raster.py tests/test_pngopt.py brand/org brand/projects
+  ```
+  Sanity-check the shrinkage before committing:
+  ```bash
+  du -sh brand/projects/*/social-card.png | sort -h | tail -3   # each should be ~10-15 KB now
+  ```
+  Then commit:
+  ```bash
+  git commit -m "feat(brand): palette-quantize generated PNGs (Pillow FASTOCTREE)"
+  ```
+
+---
+
+### Task 2: Docs + finalize
+
+**Files:**
+- Modify: `brand/README.md`
+- Modify: `architecture/brand-marks.md`
+- Modify: `planning/changes/2026-06-30.03-png-optimization/design.md` (summary)
+
+- [ ] **Step 1: Note it in `brand/README.md`**
+
+  In the `## Per-project marks (brand/projects/)` subsection (or the Outputs
+  area), add a sentence:
+
+  ```markdown
+  PNGs are palette-quantized at build time (`brand/build/raster.py`, Pillow
+  FASTOCTREE) — indexed-colour and ~70–80% smaller than raw `rsvg-convert`
+  output, with no visible change (the art is flat-colour). Regenerate with
+  `uv run python -m brand.build.render`.
+  ```
+
+- [ ] **Step 2: Note it in `architecture/brand-marks.md`**
+
+  Append to the per-project/marks section:
+
+  ```markdown
+  All generated PNGs are palette-quantized in `raster.py` (`_quantize_png`,
+  Pillow FASTOCTREE, `_PNG_COLORS` palette) so the committed binaries are
+  indexed-colour and compact; alpha is preserved for the transparent marks.
+  SVGs are left as generated.
+  ```
+
+- [ ] **Step 3: Finalize the bundle summary**
+
+  Set the `summary:` in this bundle's `design.md` to the realized result, e.g.:
+  `summary: Brand PNGs palette-quantized in the build (Pillow FASTOCTREE) — committed indexed-colour, ~70-80% smaller, visually lossless.`
+
+- [ ] **Step 4: Verify**
+
+  Run: `uv run pytest -q` → all green.
+  Run: `just check-planning` → `planning: OK`.
+  Run: `uv run python -m brand.build.render` → clean; `git status` shows no
+  unexpected changes (PNGs already committed in Task 1 reproduce identically —
+  FASTOCTREE is deterministic).
+
+- [ ] **Step 5: Commit**
+
+  ```bash
+  git add brand/README.md architecture/brand-marks.md planning/changes/2026-06-30.03-png-optimization/design.md
+  git commit -m "docs(brand): document PNG quantization"
+  ```
+
+---
+
+## Notes for the executor
+
+- After both tasks: push the branch and open a PR (do not local-merge); watch CI.
+- Do not touch SVGs or add `pngquant`/`oxipng`/`svgo` — out of scope.
+- If `git status` after the final `render` shows PNG churn, FASTOCTREE
+  non-determinism is the suspect — investigate before merging (the design expects
+  byte-identical reproduction).
+- The 7 open docs-repo PRs still carry the large cards; refreshing them is a
+  separate follow-up (noted in the spec's Operations), not part of this branch.
diff --git a/pyproject.toml b/pyproject.toml
index 398e332..c2b289c 100644
--- a/pyproject.toml
+++ b/pyproject.toml
@@ -16,6 +16,7 @@ dependencies = [
 [dependency-groups]
 dev = [
     "fonttools>=4.63.0",
+    "pillow>=11.0.0",
     "pytest>=9.1.1",
 ]
 
diff --git a/tests/test_pngopt.py b/tests/test_pngopt.py
new file mode 100644
index 0000000..064ac4d
--- /dev/null
+++ b/tests/test_pngopt.py
@@ -0,0 +1,37 @@
+from pathlib import Path
+
+from PIL import Image
+
+from brand.build import projects as p
+
+
+def _render(tmp: Path) -> None:
+    p.render_projects(out_dir=tmp)
+
+
+def test_social_card_png_is_quantized_and_small(tmp_path: Path) -> None:
+    _render(tmp_path)
+    card = tmp_path / "modern-di" / "social-card.png"
+    im = Image.open(card)
+    assert im.mode == "P", f"expected indexed palette, got {im.mode}"
+    assert im.size == (1280, 640)
+    assert card.stat().st_size < 20_000, card.stat().st_size
+
+
+def test_transparent_mark_png_keeps_alpha_and_is_small(tmp_path: Path) -> None:
+    _render(tmp_path)
+    mark = tmp_path / "modern-di" / "mark-1024.png"
+    im = Image.open(mark)
+    assert im.mode == "P", f"expected indexed palette, got {im.mode}"
+    assert im.size == (1024, 1024)
+    assert "transparency" in im.info, "transparent mark lost its alpha"
+    assert mark.stat().st_size < 15_000, mark.stat().st_size
+
+
+def test_card_palette_is_actually_reduced(tmp_path: Path) -> None:
+    _render(tmp_path)
+    card = tmp_path / "modern-di" / "social-card.png"
+    colors = Image.open(card).convert("RGBA").getcolors(maxcolors=100_000)
+    assert colors is not None and len(colors) <= 40, (
+        f"card should be palette-reduced; found {None if colors is None else len(colors)} colours"
+    )
diff --git a/uv.lock b/uv.lock
index 5f8fa19..cf2b712 100644
--- a/uv.lock
+++ b/uv.lock
@@ -407,6 +407,7 @@ dependencies = [
 [package.dev-dependencies]
 dev = [
     { name = "fonttools" },
+    { name = "pillow" },
     { name = "pytest" },
 ]
 
@@ -419,6 +420,7 @@ requires-dist = [
 [package.metadata.requires-dev]
 dev = [
     { name = "fonttools", specifier = ">=4.63.0" },
+    { name = "pillow", specifier = ">=11.0.0" },
     { name = "pytest", specifier = ">=9.1.1" },
 ]
 
@@ -449,6 +451,93 @@ wheels = [
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 ]
 
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+version = "12.2.0"
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